Our Team
Annette Beitel: President & Founder
Annette is actively involved in client engagements as well as being responsible for our strategic direction and development
Annette has over 30 years of experience providing legal, regulatory, procurement, strategic and management support to energy efficiency and renewable energy programs in California, the Midwest, and internationally. She has deep experience leading and managing large, multi-disciplinary and multi-stakeholder efforts relating to clean energy, including collaboratives, working groups, advisory councils, and non-profit governance boards.
- Provided legal counsel to Pacific Gas & Electric Company Customer Energy Management group
- JD from studies at Harvard University Law School and New York University School of Law
- Master of Science from the Massachusetts Institute of Technology
- Bachelor of Arts with Honors from Wellesley College.
Key Personnel
Arlis Reynolds: Director of Strategic Initiatives, Initiative Lead CalTF
Arlis leads strategic initiatives involving policy, technical and evaluation issues
Arlis has more than 15 years of experience in the energy efficiency industry including program evaluation, measurement, and verification; program policy and administration; and stakeholder facilitation on technical and policy topics. For the California Technical Forum (Cal TF), Arlis is leading collaborative efforts to leverage the eTRM framework and capabilities to develop statewide resources, increase statewide consistency, and streamline processes for custom measures and projects.
- U.S. Department of Energy’s Uniform Methods Project – Project Manager and facilitator
- Facilitated the consolidation of utility TRMs into the first Massachusetts statewide TRM
- Director of Engineering for Opinion Dynamics
- Bachelor of Science degree in Mechanical Engineering from the Massachusetts Institute of Technology
- Executive MBA from the University of California at Irvine
Michael Daukoru: Director of Innovation Initiatives
Michael leads emerging opportunities involving new measures, technology transfer, and program innovation.
Michael has more than 15 years of experience in the energy efficiency and utility industry including performance testing, impact estimation, due-diligence review, and technology R&D. For the California Technical Forum (Cal TF), Michael is leading collaborative efforts to source, screen, and develop new measures for California’s eTRM, while supporting streamlining efforts for deemed measures and custom projects. Michael is also leading engagements with California’s publicly owned utilities (POUs) via the California Municipal Utilities Association, including the updated POU Technical Reference Manual (2025).
- Registered Professional Engineer (PE) in the State of California
- Senior Consulting Mechanical Engineer & Acting Supervisor at Pacific Gas & Electric (PG&E)
- Engineering Manager at Applied Energy Group (now dba ICF)
- Bachelor of Science degree in Mechanical Engineering from Texas Tech University
- Master of Science degree in Mechanical Engineering from Stanford University
- Master of Science degree in Energy, Environmental & Chemical Engineering from Washington University in St. Louis
Ned Elton: Chief Operating Officer
Ned is responsible for enabling the business with the people, process and tools required to support our client work
Ned has over 30 years of experience in senior leadership roles managing and growing businesses. He is a growth oriented operating executive and leader within both global & local strategic marketing and entrepreneurial environments. He has deep experience across a range of industries and roles has honed a well-rounded and deep skill set.
Ned is focused on ensuring our business and clients are enabled to achieve their goals for impact.
- Procter & Gamble, Brand Manager
- Rosetta Marketing, Partner & General Manager
- Bachelor of Arts degree in Economics from Princeton University
- MBA from the Kellogg School at Northwestern University